#ReclaimOpen25 Rewind: AI Maddeness

As part of our #ReclaimOpen25 Rewind series we are bringing you highlights from this year’s conference. Instead of the usual live stream, we invite you to watch the recording below and this is one video you won’t want to miss!

Join Jim Groom and Tom Woodward as they delve into how generative AI tools like ChatGPT can be used to simulate, narrate, and enhance digital sports experiences inspired by Madden 2001. From generating game summaries and player previews to automating schedules and standings, the project demonstrates how AI can streamline the storytelling and administrative sides of a sports simulation. The session is a blend of practical experimentation with creative reflection, showing how structured prompts, GPT customization, and API integration can turn raw game data and screenshots into engaging media content. Beyond the technical achievements, AI Maddeness also raises questions about creativity, community, and cultural context when humans and machines co-author digital play.